is a town on the Indonesian island of Bali in Ubud District, located amongst rice paddies and steep ravines in the central foothills of the Gianyar regency. Promoted as an arts and culture center, it has developed large tourism industry.
Ubud’s population of about 112,490 people and receives more than 3 million foreign tourists each year. The area surrounding the town is made up of small farms, rice paddies, agroforestry plantations, and tourist accommodations. As of 2018, more tourists visited Ubud than Denpasar in southern Bali.
Market scene in Ubud, around 1912
Eighth-century legend tells of a Javanese priest, Rsi Markendya, who meditated at the confluence of two rivers (an auspicious site for Hindus) at the Ubud locality of Campuhan. Here he founded the Gunung Lebah Temple on the valley floor, the site of which remains a pilgrim destination.
The town was originally important as a source of medicinal herbs and plants; Ubud gets its name from the Balinese word ubad (medicine).
In the late nineteenth century, Ubud became the seat of feudal lords who owed their allegiance to the king of Gianyar, at one time the most powerful of Bali’s southern states. The lords were members of the Balinese Kshatriya caste of Suk and were significant supporters of the village’s increasingly renowned arts scene.
Another foreign artist Han Snel was a Dutch soldier who discovered Ubud after his military service building a studio with his new wife Siti, his painting captured the imagination of both foreigners and Balinese alike with his invigorating synthesis of both cultures.
Antonio Blanco a Spanish/American artist lived in Ubud from 1952 till his death in 1999.
A new burst of creative energy came in the 1960s after the arrival of Dutch painter Arie Smit (b. 1916) and the development of the Young Artists Movement.
The Bali tourist boom since the late 1960s has seen much development in the town; however, it remains a center of artistic pursuit.
In 2002, terrorist bombings caused a decline in tourism throughout Bali including Ubud. In response to this, a writer’s festival was created, Writers and Readers Festival to help revive tourism, the island’s main economic lifeline.
The main street is Jalan Raya Ubud (Jalan Raya means main road), which runs east-west through the center of town. Two long roads, Jalan Monkey Forest and Jalan Hanoman extend south from Jalan Raya Ubud.